Reliance Jio reached its customer acquisition target in the first six months of its commercial operations. How did it do it?
Jio acquired more than 100 million users within 170 days of its launch on September 5. By March end 2017, the company has 108.9 million users.
Jio’s net loss for financial year ended March 2017 is Rs 31.37 crore compared to Rs 15.71 crore a year earlier. Total income in the year was Rs 1.22 crore (Rs 3.15 crore earlier year).
The company’s net worth was Rs 70,864 crore at the end of March 2017 ( Rs 37,236 crore end of March 2016).
Jio plans to add 100,000 telecom towers to the more than 100,000 towers it already has set up. Capital expenditure was Rs 18,000 crore in the January-March 2017 quarter and is expected to be around the same figure in in the April-June 2017 period. Jio had set a target of capturing around half of the industry revenue market share by 2020-2021.
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Reliance Jio set to sustain price war for 12-18 months
Reliance Jio Infocomm is expected to pursue its pricing strategy of sharp discounts and complimentary services for the next 12-18 months
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Reliance Plans To Spend $2.8 Billion On Jio This Quarter
Reliance Industries' investment in the Jio is currently more than $30 billion.
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Mukesh Ambani on Reliance Jio and Industrial Revolution 4.0
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05 September 2016
Poser over long-term yield of Jio's strategy
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Jun 27 2016
Reliance’s game plan for Jio
Reliance Jio’s plan is to sign up 100 million users in one year before commercial launch.
(1 May 2017: We can see Reliance Jio succeeded in plan of signing 100 million users)
Reliance Jio plans digital content strategy to take on peers
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